Products are the primary component of your CPQ system. Using Apttus CPQ, you can create individual products and product bundles. Once you've created products, you can add attributes to the products. Attributes allow you to specify product options, such as color, size, or model.

Using feature sets, you can also configure Apttus CPQ to allow your users to compare the features of multiple products. By implementing feature sets, you allow your users to compare products and choose the product that best meets their requirements.