Conga Product Documentation

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Create an Effective Approval Process

  • Define Criteria:
    • Determine what triggers the need for approval within the CPQ system.
    • Establish clear guidelines on what types of quotes require approval. This includes high-value deals, unusual discount levels, or complex custom configurations.

    Example: Approval required for discounts over 15% or strategic products.

  • Establish Clear Rules:
    • Create documented rules for approval thresholds and hierarchies.
    • Define authority levels to ensure quotes are approved by the right personnel based on deal size or complexity.

    Example: Regional Sales managers approve discounts up to 20%. Anything higher needs Business Unit manager approval.

  • Map Scalable and Flexible Workflow:
    • Design a streamlined approval workflow that minimizes bottlenecks.
    • Design approval workflows that can scale and adapt to changes in business size and needs.

    Example: Workflow includes automated routing from sales rep to manager to director as needed.

  • Create scalable workflows that can handle increased quote volumes

  • Integrate:
    • Ensure CPQ system integrates with CRM and ERP to facilitate data accuracy, reduce manual data entry, and speed up the approval process.

    Example: CPQ pulls in customer data from CRM to automatically populate quotes.

  • Automate:
    • Automate routine approvals based on specific criteria such as discount levels, customer segment, or deal size to speed up the sales cycle.
    • Automate notifications and reminders to approvers to reduce delays in the approval process.
    • Enable email approvals by providing all the pertinent details in the approval email.

    Example: System auto-approves 10% discounts for bulk orders of standard products.

  • Provide Empowerment:
    • Give sales reps the ability to make certain decisions to expedite the process so they feel more involved and capable of negotiating deals directly.
    Examples:
    • Sales reps can configure standard quotes within a set pricing band based on discounted pricing agreements (DPAs) without further approvals.
    • Sales reps are given the authority to offer discounts up to 10% without needing additional approval. This limit is based on the typical range of discounts that historically do not significantly impact profit margins.