Price Waterfall is the industry standard for Price and Margin calculation. Price waterfall defines a sequence to handle different prices with the target of reaching the net price.

A well-defined Price Waterfall provides transparency and high visibility of pricing calculation and helps protect margins and avoid incorrect pricing.

Price Waterfall comes with features for transparency and high visibility in pricing calculation and protecting margins, avoiding incorrect pricing. In addition, Price Waterfall defines a sequence to treat different prices with the end goal of arriving at the net price charged to the customer. 

Price Waterfall enables administrators to configure the price execution flow and set the groundwork for Conga's Price Waterfall feature to display detailed pricing steps for end-users to visualize. Price waterfall is a tool that provides users with detailed information on how much revenue the company is generating from a transaction and the pocket margin of that transaction. The waterfall is typically represented in a column chart consisting of critical price or margin points and any adjustments that were applied to the list price to arrive at the final price or margin.

The advantages of the price waterfall functionalities are as follows:

  • Provides Sales Representatives with the ability to drill down on any price point visible to them so that they can make better decisions and better communicate the deal to customers giving them more leverage during a negotiation.
  • Provides approvers and the deal desk with a complete picture of the different price points, preapproved and non-standard adjustments, and costs to better analyze the health of the deal.
  • Enables cost accountants and controllers ability to drill down on the cost (if cost is included as part of the price waterfall) to ensure that the deal's profitability is accurately calculated.

Navigating the Price Waterfall Page

When you launch the Price Waterfall page on the UI, all the existing price waterfalls are listed on this page along with their details. There are various functionalities available for you to manage the field sets.

Viewing Price Waterfall

You can view all price waterfall in Card and List view.

View TypeDescription
Card View

Card view displays price waterfall details in individual card format. It is a default view on UI. A card shows the details such as Title, Description, Effective & Expiration Date, Sequence, and Is Active?.

  • Click Card view icon () to view price waterfall in card format.
  • Click the card title to open the card.
  • Use Is Active? toggle button to enable/disable the price waterfall.
List View

List view displays price waterfall in a list. Click List view icon () to view price waterfall in a list.

For this view, refer the following sections:

  • Price Waterfall Search in List View
  • Sorting Price Waterfall List
  • Items Per Page in List View

Price Waterfall Search in List View

You can narrow the price waterfall list using the search feature in list view. You can either define search criteria to search for a range of price waterfalls or use the price waterfall search option.

Basic Search

In basic search, you can search for a price waterfall using keywords. For example, you can search using the name of the price waterfall. 

  1. In the Search this list field, enter a keyword related to your price waterfall details such as price waterfall name.
  2. Click the search icon () or press Enter. CPQ returns all price waterfalls that contain that keyword in the price waterfall names.

Managing Views

You can manage column width, control which columns are displayed in the grid, freeze/pin a column range, or rearrange the column order. You can also filter the view of records in the grid by performing a keyword search, filtering the list by column value, or applying one or more advanced filters and filter logic. For more information, see Managing the View Settings and Filtering the Records.

Actions Available on this Page

  • Click Create New to create a new price waterfall.
  • Click the More icon () next to the price waterfall name to edit an existing price waterfall.
  • Click the price waterfall name link to open the price waterfall Details page.
  • Export the selected price waterfall. For more information, see Exporting Records.

Navigating the Price Waterfalls Details page

  1. Go to ADMIN SETUP > Pricing Administration > Price Waterfall > Price Waterfall.
  2. Search for the price waterfall you want to update.
  3. Click the price waterfalls name link to open the Price Waterfalls details page.

This section provides information on managing price waterfall.