Promotions add value to a product through discount pricing and add reward for purchase. Promotions provide value for money for your customers and contribute to better sales for your organization. With the Conga Promotions package, you can incentivize the sales of products in your inventory.
A promotion is a marketing technique that you apply to reduce the list price of a product or a service. A promotion consists of all non-tech activities that marketers use to try to increase sales over a specific period of time. You can create such promotions and restrict their scope, limit, and benefits so that your sales representatives can apply promotions to specific products, for specific customers, and for a limited period.
The following types of promotions are available.
Promotion Type
Description
Example
Buy X Get X
When the customer purchases a product, you offer some benefit on the same product.
As a marketing manager of a mobile phone company, you need to promote a new smart phone. You create a promotion where you offer your customers 20% discount on the price of the phone that they buy.
Buy X Get Y
When the customer purchases a product, you offer some benefit on a different product.
As a marketing manager of an e-commerce company, you need to increase the sales of a refrigerator. You create a promotion where you offer your customers a free voltage stabilizer when they buy the refrigerator.
For every X Get X
When the customer purchases a certain quantity of a product, you offer some benefit on the same product.
As a marketing manager of a telecommunications company, you need to retain existing enterprise customers. You create a promotion where you offer your customers 10% discount on the price of each subscription for every 10 subscriptions that they buy.
For every X Get Y
When the customer purchases a certain quantity of a product, you offer some benefit on a different product.
As a marketing manager of a software company, you need to provide competitive pricing to a software as a service product during heavy competition. You create a promotion where you offer your customers free training for every 10 licenses that they buy.