Types of Promotions
The following are the major categories of promotions that you see on the Incentives page:
- Normal promotion: This is the default promotion that CPQ allows you to create. Promotions are applicable on the Cart.
- Order-level promotions: Order-level promotions are called rebates. For more information, see Rebates Management on Salesforce Administrator Guide.
- Sales promotion: A marketing manager or pricing manager can define promotions that can be grouped with the adjustments defined by the Sales Representative. A sales promotion allows the Sales Representative to modify the promotion in the shopping cart and structure discounts for deals. A sales promotion can be bucketed with the adjustments defined by the Sales Representative. Adjustments that are made to the Cart for a sales promotion are listed in the adjustment bucket.
To create a sales promotion
Perform the following steps to create a sales promotion:
An action button is created on the Incentives page. You can now create a new sales promotion.
Furthermore, you can create the following types of promotion for each major category:
You can configure how the benefit must be applied on a selected product. For example, a promotion can be a discount in price or an increased quantity of product.
Promotion Type | Description | Example |
|---|---|---|
Buy X Get X | When the customer purchases a product, you offer some benefit on the same product. | As a marketing manager of a mobile phone company, you need to promote a new smart phone. You create a promotion where you offer your customers 20% discount on the price of the phone that they buy. |
Buy X Get Y | When the customer purchases a product, you offer some benefit on a different product. | As a marketing manager of an e-commerce company, you need to increase the sales of a refrigerator. You create a promotion where you offer your customers a free voltage stabilizer when they buy the refrigerator. |
For every X Get X | When the customer purchases a certain quantity of a product, you offer some benefit on the same product. | As a marketing manager of a telecommunications company, you need to retain existing enterprise customers. You create a promotion where you offer your customers 10% discount on the price of each subscription for every 10 subscriptions that they buy. |
For every X Get Y | When the customer purchases a certain quantity of a product, you offer some benefit on a different product. | As a marketing manager of a software company, you need to provide competitive pricing to a software as a service product during heavy competition. You create a promotion where you offer your customers free training for every 10 licenses that they buy. |
